Effective Date: September 14, 2026
Welcome to Blooms.Direct
Welcome, and thank you for visiting Blooms.Direct (“we,” “us,” or “our”). We are a floral supply business specializing in international preserved flower exports, proudly operating out of Kunming, China. Respecting and protecting the privacy of our global customers, retail partners, and suppliers is a foundational part of how we do business.
This Privacy Policy explains how we collect, use, safeguard, and disclose your personal information when you visit our website, communicate with our team, or purchase our preserved floral arrangements. Because our operations involve cross-border logistics—connecting the floral markets of Kunming directly to your doorstep—we are committed to complete transparency regarding how your data is managed throughout the international fulfillment process. Please read this policy carefully to understand our practices regarding your personal data and how we will treat it.
Payment Processing and Financial Data
We use secure third-party payment processors, including Airwallex, to handle your transactions safely. When you complete a purchase, your payment details are encrypted and transmitted directly to these financial gateways. We do not store, process, or retain your full credit card numbers or sensitive bank account details on our own servers. The information we share with our payment partners is strictly limited to what is necessary to authorize your transaction, verify your billing identity, and prevent fraud—typically your name, billing address, and order total.
Customs, Taxes, and International Logistics
To ensure seamless delivery of our preserved floral arrangements across international borders, we must share specific logistical and order data with authorized third-party partners. We integrate with cross-border compliance platforms, such as Zonos, and various international courier networks. To accurately calculate landed costs, assess applicable import duties, and clear your shipment through customs, we securely transmit your shipping address, contact details, and the itemized contents and value of your order. This information is shared exclusively for the purpose of successfully routing your package from our facilities to your final destination and complying with international trade regulations.
Cross-Border Data Processing and Storage
Our primary fulfillment operations, supplier networks, and internal teams are located in Kunming, China. As a result, when you interact with our storefront or place an order, the personal information we collect—including your name, shipping address, contact details, and purchase history—will be transferred to, processed, and stored on servers or by personnel located outside of your home jurisdiction.
We prioritize the security of your data during these international transfers. We utilize encrypted connections and rely on reputable infrastructure providers to ensure your information is handled securely and in accordance with this Privacy Policy. By accessing our website, communicating with us, or completing a purchase, you acknowledge and consent to the transfer, storage, and processing of your information in China strictly for the purposes of fulfilling your international orders and supporting your customer experience.
Cookies and Tracking Technologies
Like most e-commerce websites, Blooms.Direct utilizes cookies and similar tracking technologies to ensure our website functions correctly, to improve your browsing experience, and to analyze our site traffic. A cookie is a small text file saved on your device when you visit our site.
Types of Cookies We Use
- Strictly Necessary (Functional) Cookies: Our storefront operates on WooCommerce, which requires certain cookies to function. For example, these cookies keep track of the preserved floral items you add to your shopping cart, remember your language or currency preferences, and keep you logged into your account during checkout. These cookies are essential; without them, you would not be able to complete a purchase.
- Third-Party Service Cookies: We integrate with third-party tools, such as Airwallex for secure payments and Zonos for accurate customs and duty calculations. These partners may place their own cookies on your device to facilitate secure transactions, prevent fraud, and localize the checkout experience to your specific region.
- Analytics and Performance Cookies: We may use analytics tools to understand how visitors interact with our catalog, which products are most popular, and how we can improve our website navigation. These cookies collect aggregated, anonymous data and do not identify you personally.
Managing Your Cookie Preferences You have the right to decide whether to accept or reject cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline them if you prefer. Please note that if you choose to disable strictly necessary cookies, certain features of our website—such as the shopping cart and checkout process—will not function properly. You can manage or delete cookies at any time through your browser’s privacy settings. Additionally, depending on your region, you may see a “Cookie Consent” banner upon your first visit, allowing you to opt out of non-essential tracking.
Your Data Protection Rights (GDPR & CCPA)
Your Privacy Rights and Choices Depending on your country or state of residence—including residents of the European Economic Area (EEA), the United Kingdom, and California—you may be entitled to specific rights regarding your personal data. We are committed to honoring these rights for all our international customers. You have the right to:
- Right to Know and Access: You may request to see the specific pieces and categories of personal information we have collected about you, the sources of that information, and the business purposes for which it was collected and shared.
- Right to Correction (Rectification): You may request that we correct any inaccurate or incomplete personal information associated with your account or previous orders.
- Right to Deletion (Erasure): You may request that we delete your personal information from our active systems. Please note: We may be legally required to retain certain transaction, tax, and shipping data to comply with international customs regulations, fulfill our financial record-keeping obligations, or resolve active disputes.
- Right to Opt-Out of the “Sale” or “Sharing” of Personal Data: We do not sell your personal data to data brokers for monetary value. However, under certain laws like the CCPA, sharing data with marketing analytics or targeted advertising platforms may be considered a “sale” or “share.” You have the right to opt out of this specific type of sharing.
- Right to Non-Discrimination: We will never deny you service, charge you different prices, or provide a lower quality of goods—including our floral arrangements—because you choose to exercise your privacy rights.
How to Exercise Your Rights To submit a data access, correction, or deletion request, please contact us at privacy@blooms.direct. For your protection, we will need to verify your identity (typically by matching the email address and billing details used for your past orders) before fulfilling your request. We aim to respond to all verifiable requests within the timeframe mandated by applicable law (typically 30 to 45 days).